Consumer reactions to AI design: Exploring consumer willingness to pay for AI‐designed products

Companies are increasingly using artificial intelligence (AI) technology to generate promising concepts for new products which are then marketed to consumers as “AI‐designed.” Drawing on four studies and follow‐up studies, this paper explores consumer perceptions of AI design. Based on the informati...

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Bibliographic Details
Published in:Psychology & marketing 2022-11, Vol.39 (11), p.2171-2183
Main Authors: Zhang, Hao, Bai, Xiaofei, Ma, Zengguang
Format: Article
Language:English
Subjects:
AI design
Artificial intelligence
consumer knowledge
Consumers
curiosity
Design
hedonic products
product design
Product development
utilitarian products
Willingness to pay
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