Impact of perceived value on intention to use voice assistants: The moderating effects of personal innovativeness and experience

Voice assistants (VAs), such as Alexa, Siri, and Google Assistant, are instruments increasingly used by consumers to perform daily tasks. The objectives of the present study are to examine the antecedents of consumers' continuance intention to use VAs and the moderating effects of personal inno...

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Bibliographic Details
Published in:Psychology & marketing 2023-11, Vol.40 (11), p.2272-2290
Main Authors: Molinillo, Sebastian, Rejón‐Guardia, Francisco, Anaya‐Sánchez, Rafael, Liébana‐Cabanillas, Francisco
Format: Article
Language:English
Subjects:
Consumers
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