Corporate reputation antecedents and stakeholder loyalty in malawi higher education institutions: employees’ and students’ perspectives
The proliferation of private and public universities in Malawi has increased competition for excellent employees and competent students. It is argued that corporate reputation has the potential to promote the competitive advantages of the HEIs by attracting and retaining employees and students. This...
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| Published in: | Tertiary education and management 2022-03, Vol.28 (1), p.101-117 |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Subjects: | |
| Citations: | Items that this one cites Items that cite this one |
| Online Access: | Get full text |
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