Corporate reputation antecedents and stakeholder loyalty in malawi higher education institutions: employees’ and students’ perspectives

The proliferation of private and public universities in Malawi has increased competition for excellent employees and competent students. It is argued that corporate reputation has the potential to promote the competitive advantages of the HEIs by attracting and retaining employees and students. This...

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Bibliographic Details
Published in:Tertiary education and management 2022-03, Vol.28 (1), p.101-117
Main Authors: Rashid, Sufyan, Mustafa, Hasrina
Format: Article
Language:English
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