A Trinity Teaching Mode Grounded in the MOA Framework: Insights from Wuhan University’s Internet Marketing Course

In the era of the digital economy, the Internet marketing course, a core component of the marketing curriculum in higher education, has become increasingly critical. However, the traditional teaching practices of the course have faced challenges, including insufficient depth in theoretical understan...

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Bibliographic Details
Published in:Frontiers of Digital Education 2025-03, Vol.2 (1), Article 13
Main Authors: Huang, Minxue, Liu, Yuan, Wang, Qiyuan
Format: Article
Language:English
Subjects:
Computers and Education
Digital economy
Education
Educational Resources
Educational Technology
Learning Motivation
Marketing
Research Article
Self Management
Student Centered Learning
Student Motivation
Teaching Methods
Teaching Models
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