Avatar-based innovation: Consequences of the virtual co-creation experience

Virtual worlds, such as the prominent Second Life (SL), offer unprecedented opportunities for companies to tap the innovative potential of consumers and consumer communities. Despite the potential, the studied corporate open innovation initiatives fail to attract sustained engagement among co-creati...

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Bibliographic Details
Published in:Computers in human behavior 2011, Vol.27 (1), p.160-168
Main Authors: Kohler, Thomas, Fueller, Johann, Stieger, Daniel, Matzler, Kurt
Format: Article
Language:English
Subjects:
Applied psychology
Avatars
Biological and medical sciences
Co-creation
Communities
Consumers
Fundamental and applied biological sciences. Psychology
Guidelines
Human behavior
Innovation
Islands
Miscellaneous
Product development
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Tasks
Virtual worlds
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