Investigating factors affecting social presence and user satisfaction with Mobile Instant Messaging

•What are the drivers of social presence and user satisfaction with Mobile Instant Messaging?•Survey method used to collect data.•Data analysis using PLS.•Social presence is influenced by user experience, richness and social influence.•User satisfaction is influenced by user experience, richness and...

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Bibliographic Details
Published in:Computers in human behavior 2014-07, Vol.36, p.453-459
Main Authors: Ogara, Solomon O., Koh, Chang E., Prybutok, Victor R.
Format: Article
Language:English
Subjects:
Channels
Computer simulation
Human behavior
Instant messaging systems
Mathematical models
Mobile Instant Messaging
Richness
Social influence
Social presence
Students
Universities
User experience
User satisfaction
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