Promoting tourism business through digital marketing in the new normal era: a sustainable approach

PurposeThis paper aims to measure the intention to use digital marketing strategies to enhance the performance of tourism business as well as the extent of digital renovation applications in tourism for sustainable business in a new normal era.Design/methodology/approachThis paper is an insight from...

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Bibliographic Details
Published in:European journal of innovation management 2024-03, Vol.27 (3), p.775-799
Main Authors: Deb, Santus Kumar, Nafi, Shohel Md, Valeri, Marco
Format: Article
Language:English
Subjects:
Brand image
Customer services
Digital marketing
Digital technology
Financial performance
Growth rate
Internet
Market strategy
Marketing
Smartphones
Social networks
Structural equation modeling
Tourism
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