Factors influencing people’s continuous watching intention and consumption intention in live streaming: Evidence from China

PurposeThe purpose of this paper is to investigate what factors can affect people’s continuous watching and consumption intentions in live streaming.Design/methodology/approachThis research conducted a mixed-methods study. The semi-structured interview was deployed to develop a research model and a...

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Bibliographic Details
Published in:Internet research 2020-02, Vol.30 (1), p.141-163
Main Authors: Hou, Fangfang, Guan, Zhengzhi, Li, Boying, Chong, Alain Yee Loong
Format: Article
Language:English
Subjects:
Behavior
Communication
Communication (Thought Transfer)
Consumption
Context
Cultural factors
Digital media
Intention
Internet
Interpersonal Relationship
Interviews
Least Squares Statistics
Methods Research
Mixed methods research
Model testing
Monetization
Multivariate statistical analysis
Polls & surveys
Popularity
Profitability
Psychological Needs
Research design
Research methodology
Self Actualization
Semi Structured Interviews
Social classes
Social integration
Social interaction
Social media
Social networks
Social status
Streaming media
Structural equation modeling
Structural Equation Models
Video Games
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