Gifting from the closet: thoughtful or thoughtless?

Purpose – This study aims to investigate the random collection of items for gifting which are stored in one’s home in a special place. Traditional gift-giving models suggest gift givers buy gifts for certain recipients on certain occasions. This study ' s journey into gift storage finds that so...

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Bibliographic Details
Published in:The Journal of consumer marketing 2015-09, Vol.32 (6), p.450-458
Main Authors: Thomsen, Thyra Uth, Zaichkowsky, Judith Lynne
Format: Article
Language:English
Subjects:
Consumer behavior
Consumers
Costs
Donations
Expenditures
Family income
Family partnerships
Gifts
Market research/consumer behaviour
Marketing
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