The Journal of Consumer Marketing at age 35: a retrospective overview

Purpose The Journal of Consumer Marketing (JCM) has ceaselessly strived toward presenting updated insights on consumer behavior in the marketplace. Blending both theory and practice, it features rigorous consumer-centric research, which addresses pressing managerial concerns. Recently, the JCM compl...

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Bibliographic Details
Published in:The Journal of consumer marketing 2021-03, Vol.38 (2), p.178-190
Main Authors: Donthu, Naveen, Kumar, Satish, Pattnaik, Debidutta
Format: Article
Language:English
Subjects:
Collaboration
Consumer behavior
Marketing
Purchase intention
Social responsibility
Trends
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