Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement

PurposeThis study aims to examine the direct and indirect effects of electronic word of mouth (eWOM) on mindful consumption behaviour (MCB) in a sustainable clothing purchase context. In addition, it examines the mediating effect of “consumer engagement” and “attitude towards second-hand clothes”.De...

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Bibliographic Details
Published in:Journal of fashion marketing and management 2021-06, Vol.25 (3), p.482-510
Main Authors: Mohammad, Jihad, Quoquab, Farzana, Mohamed Sadom, Nur Zulaikha
Format: Article
Language:English
Subjects:
Clothing industry
Consumer attitudes
Consumer behavior
Consumers
Consumption
Environmental impact
Fashion
Hypotheses
Mindfulness
Natural resources
Purchase intention
Sustainability
Sustainable consumption
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