Exploring consumer boycott intelligence towards Israel-related companies in Malaysia: An integration of the theory of planned behaviour with transtheoretical stages of change

PurposeDrawing on the transtheoretical model (TTM) into the theory of planned behaviour (TPB) framework, this study aims to understand the factors affecting the intention of Malaysian consumers to boycott products and services from companies perceived to be supporting or funding Israel and identify...

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Bibliographic Details
Published in:Journal of Islamic marketing 2019-03, Vol.10 (1), p.208-226
Main Authors: Hamzah, Hanizah, Mustafa, Hasrina
Format: Article
Language:English
Subjects:
Boycotts
Buses
Campaigns
Consumers
Consumption
Divestments
Land settlement
Marketing
Participation
Researchers
Sanctions
Social networks
Standard deviation
Studies
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