What drives employers’ favorability ratings on employer review platforms? The role of symbolic, personal, and emotional content

Employer review platforms have changed the recruitment landscape by allowing current and former employees to post messages about an employer outside of direct company control. Therefore, they have emerged as an important form of third‐party employer branding. However, we know little about how such o...

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Bibliographic Details
Published in:International journal of selection and assessment 2024-12, Vol.32 (4), p.579-593
Main Authors: Höllig, Christoph E, Tumasjan, Andranik, Lievens, Filip
Format: Article
Language:English
Subjects:
CATA
Data mining
employer reviews, employer image
Employers
Ratings & rankings
third‐party employment branding
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