Co‐op advertising in randomly fluctuating markets

We consider a dynamic Stackelberg game between a manufacturer and a retailer facing a randomly changing market environment (boom–bust cycle) modeled as a Markov process over time. The manufacturer announces the national advertising effort and a cooperative (co‐op) advertising subsidy, and the retail...

Full description

Saved in:
Bibliographic Details
Published in:Production and operations management 2023-06, Vol.32 (6), p.1617-1635
Main Authors: Han, Jinhui, Sethi, Suresh P., Siu, Chi Chung, Yam, Sheung Chi Phillip
Format: Article
Language:English
Subjects:
Advertising
co‐op advertising
differential games
feedback Stackelberg equilibrium
fluctuating market environment
Sethi model
Subsidies
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!