Physical activity guides for Canadians: messaging strategies, realistic expectations for change, and evaluationThis article is part of a supplement entitled Advancing physical activity measurement and guidelines in Canada: a scientific review and evidence-based foundation for the future of Canadian physical activity guidelines co-published by Applied Physiology, Nutrition, and Metabolism and the Canadian Journal of Public Health. It may be cited as Appl. Physiol. Nutr. Metab. 32(Suppl. 2E) or as

Physical activity guidelines offer evidence-based behavioural benchmarks that relate to reduced risk of morbidity and mortality if people adhere to them. Essentially, the guidelines tell people what to do, but not why and how they should do it. Thus, to motivate adherence, messages that translate gu...

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Bibliographic Details
Published in:Applied physiology, nutrition, and metabolism nutrition, and metabolism, 2007-11, Vol.32 (S2E), p.S170-S184
Main Authors: Brawley, Lawrence R., Latimer, Amy E.
Format: Article
Language:English
Subjects:
activité physique
Canada's physical activity guide
exercise
Guide d'activité physique canadien
marketing social
mass media
messages
messaging
moyens de communication de masse
persuasion
promotion
social marketing
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