Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination

Environmental sustainability research suffers from a paucity of comprehensive, cross-cultural investigations and lacks insight into the interplay of human values and environmental beliefs and behaviors. In addition, despite the importance of understanding why consumers engage in active attempts to p...

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Bibliographic Details
Published in:Journal of international marketing (East Lansing, Mich.) Mich.), 2022-12, Vol.30 (4), p.78-104
Main Authors: Leonidou, Constantinos N., Gruber, Verena, Schlegelmilch, Bodo B.
Format: Article
Language:English
Subjects:
Business administration
Economics and Finance
Humanities and Social Sciences
Quality of life
Sustainable development
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