Crowdsourcing Ideas Using Product Prototypes: The Joint Effect of Prototype Enhancement and the Product Design Goal on Idea Novelty

When soliciting novel product ideas from the “crowd,” companies may opt to show a prototype in order to steer the generation of ideas in the desired direction. On the one hand, the more features the prototype incorporates, the larger the potential for activating relevant knowledge in memory that may...

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Bibliographic Details
Published in:Management science 2022-04, Vol.68 (4), p.3008-3025
Main Authors: Althuizen, Niek, Chen, Bo
Format: Article
Language:English
Subjects:
Aesthetics
Cognitive style
creative cognition theory
Creativity
Crowdsourcing
design goal
Fixation
Knowledge
Knowledge base
level of enhancement
new product development
Objectives
Product design
product prototype
Prototypes
Soliciting
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