Relationship Velocity: Toward A Theory of Relationship Dynamics

The dynamic components of relational constructs should play an important role in driving performance. To take an initial step toward a theory of relationship dynamics, the authors introduce the construct of commitment velocity—or the rate and direction of change in commitment—and articulate its impo...

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Bibliographic Details
Published in:Journal of marketing 2013-01, Vol.77 (1), p.13-30
Main Authors: Palmatier, Robert W., Houston, Mark B., Dant, Rajiv P., Grewal, Dhruv
Format: Article
Language:English
Subjects:
B-to-B-Marketing
Beziehungsmarketing
Commitments
Communication
Communications industries
Customer relations
Customers
Dynamische Kompetenzen
Financial investments
Lebenszyklus
Marketing
Marketing strategies
Relationship marketing
Sales growth
Studies
Syntactical antecedents
Trajectories
Trust
USA
Velocity
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