MEASURING THE IMPACT OF EXTRINSIC CUES ON CONSUMERS’ PURCHASING DECISION FOR FOOD PRODUCTS

The extrinsic product cues are becoming a very important aspect in product evaluation by consumers. Because of their importance many authors are exploring which extrinsic cues are considered more significant when evaluating the different kind of products. Therefore, the aim of this research is to in...

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Bibliographic Details
Published in:Studia Universitatis Babeș-Bolyai. Oeconomica 2017-12, Vol.62 (3), p.33-46
Main Authors: Fetai, Besnik Taip, Sadiku-Dushi, Nora, Ismaili, Raman
Format: Article
Language:English
Subjects:
Bias
brand
Brand names
Brands
C35
Consumer behavior
Consumer goods
Consumers
Country of origin
Cues
Decision making
Decisions
Economy
extrinsic cues
Food
Food consumption
Food products
Hypotheses
Literature reviews
M31
Marketing
Perceptions
price
Prices
Purchasing
Rule of origin
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