Corporate Reputations: Built In or Bolted On?

While there is widespread support for the notion that organizations with better reputations outperform their rivals, there is uncertainty about how to create such a reputation, especially among the managers responsible for this task. For example, organizations often give money to worthy causes or cr...

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Bibliographic Details
Published in:	California management review 2012-01, Vol.54 (2), p.25-42
Main Authors:	Dowling, Grahame, Moran, Peter
Format:	Article
Language:	English
Subjects:	Business models Business risks Business structures Comparative advantage Competition Competitive advantage Competitors Corporate image Corporate reputation Corporate Social Responsibility Customers Enterprises Firm theory Firmenimage Money Normativity Oil companies Organizations Planning methods Public image management Public relations Reputation Reputations Social programs Social responsibility Stakeholder Strategic planning Strategies Studies U.S.A Uncertainty Websites Öffentlichkeitsarbeit
Citations:	Items that cite this one
Online Access:	Get full text
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