Co-Creation in Virtual Worlds: The Design of the User Experience1
Emerging virtual worlds, such as the prominent Second Life, offer unprecedented opportunities for companies to collaborate with co-creating users. However, pioneering corporate co-creation systems fail to attract a satisfying level of participation and engagement. The experience users have with the...
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| Published in: | MIS quarterly 2011-09, Vol.35 (3), p.773-788 |
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| Main Authors: | , , , |
| Format: | Article |
| Language: | English |
| Citations: | Items that this one cites Items that cite this one |
| Online Access: | Get full text |
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