PLS-SEM: Indeed a Silver Bullet

Structural equation modeling (SEM) has become a quasi-standard in marketing and management research when it comes to analyzing the cause-effect relations between latent constructs. For most researchers, SEM is equivalent to carrying out covariance-based SEM (CB-SEM). While marketing researchers have...

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Bibliographic Details
Published in:	Journal of marketing theory and practice 2011-04, Vol.19 (2), p.139-152
Main Authors:	Hair, Joe F., Ringle, Christian M., Sarstedt, Marko
Format:	Article
Language:	English
Subjects:	Bewertung Coefficients Korrelation Least squares Marketing Modeling Partielle kleinste Quadrate Principal components analysis Research methods Researchers Sample size Social sciences Software Statistical estimation Statistical models Statistical variance Statistische Methode Structural equation modeling Structural equation models Strukturgleichungsmodell Studies Theorie Variance analysis Vergleich
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