Pleasure of paying when using mobile payment: Evidence from EEG studies

Mobile payment has emerged as a popular payment method in many countries. While much research has focused on the antecedents of mobile payment adoption, limited research has investigated the consequences of mobile payment usage relating to how it would influence consumer behaviors (e.g., purchase in...

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Bibliographic Details
Published in:Frontiers in psychology 2022-10, Vol.13, p.1004068
Main Authors: Wang, Manlin, Ling, Aiqing, He, Yijin, Tan, Yulin, Zhang, Linanzi, Chang, Zeyu, Ma, Qingguo
Format: Article
Language:English
Subjects:
consumer neuroscience
EEG
mobile payment (m-payment)
neuromarketing
pain of paying
pleasure of paying
Psychology
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