Reducing the Use of Disposable Plastics through Public Engagement Campaigns: An Experimental Study of the Effectiveness of Message Appeals, Modalities, and Sources

This study examines how different ways of presenting information about the ecological threats stemming from the use of disposable plastics may affect people’s willingness to reduce their use. To test our hypotheses, we used a 2 × 3 × 2 between-subjects experimental design, utilizing a sample of 1001...

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Bibliographic Details
Published in:International journal of environmental research and public health 2022-07, Vol.19 (14), p.8273
Main Authors: Skoric, Marko M., Zhang, Nan, Kasadha, Juma, Tse, Chun Hong, Liu, Jing
Format: Article
Language:English
Subjects:
Animal cognition
Behavior
Coding theory
Communication
Digital broadcasting
Emotions
Environmental protection
Information sources
Plastic pollution
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