Service‐dominant logic and customer engagement based value proposition framework in peer‐to‐peer accommodation: A two‐study approach

In the competitive travel accommodation market, peer‐to‐peer accommodation (P2PA) providers are in desperate need of a value proposition framework that will assist them in guiding the development of an ‘engaged’ customer base. However, currently, the P2PA literature does not provide such a framework...

Full description

Saved in:

Bibliographic Details
Published in:	Journal of consumer behaviour 2024-11, Vol.23 (6), p.3232-3252
Main Authors:	Ashaduzzaman, Md, Thaichon, Park, Weaven, Scott, Jebarajakirthy, Charles, Ross, Mitchell, Maseeh, Haroon Iqbal, Hoque, Imranul
Format:	Article
Language:	English
Subjects:	Adjustment Big Data Consumer behavior Consumers Credibility Customers Data Data mining Frame analysis Kindness Linear analysis Literary criticism Logic Peers Propositions Qualitative research Quantitative analysis Sentiment analysis Values Variance analysis
Citations:	Items that this one cites Items that cite this one
Online Access:	Get full text
Tags:	Add Tag No Tags, Be the first to tag this record!