Beyond employer brand content: The role of employer brand process attributes in understanding employees' reactions toward their employer

Employees play a central role in organizational functioning and representation. HR managers thus strive to create an attractive employer image that stimulates employees' attachment and ambassadorship. However, presently, there is limited research about how employees perceive and react toward th...

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Bibliographic Details
Published in:Human resource management 2024-01, Vol.63 (1), p.67-86
Main Authors: Kanwal, Hira, Van Hoye, Greet
Format: Article
Language:English
Subjects:
ambassadorship
Brand image
Employees
employer attractiveness
employer brand content
employer branding process
Employers
HRM system strength
Human resource management
identification
Organizational behavior
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