Gift Recipients’ Beliefs About Occasion‐based and Nonoccasion‐based Gifts: The Importance of Signaling Care and Meeting Expectations in Gift Giving

Most gifts are occasion‐based as opposed to nonoccasion‐based. That is, most gifts are given in the presence of a special occasion, rather than in the absence of one. Across a series of scenario‐based studies, the present research demonstrates that, despite occasion‐based gifts being much more commo...

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Bibliographic Details
Published in:Journal of consumer psychology 2022-07, Vol.32 (3), p.445-465
Main Authors: Givi, Julian, Galak, Jeff
Format: Article
Language:English
Subjects:
Expectations
Gift giving
Happiness
Prosocial behavior
Signaling
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