When consumer decisions are moral decisions: Moral Foundations Theory and its implications for consumer psychology

Although researchers have considered the role of morality in consumer psychology over the years, such investigations often fail to (a) recognize the different values that consumers might hold, and (b) provide proper context for why different moral considerations emerge. Moral Foundations Theory (MFT...

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Bibliographic Details
Published in:Journal of consumer psychology 2024-07, Vol.34 (3), p.519-535
Main Authors: Ramos, Guilherme A., Johnson, Wayne, VanEpps, Eric M., Graham, Jesse
Format: Article
Language:English
Subjects:
Ethics and morality
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