Toward an integrated framework for online consumer behavior and decision making process: A review

This paper presents a comprehensive review of recent empirical studies dealing with online consumer behavior and decision‐making processes. To that end, the paper adapts and extends Engel, Kollat, and Blackwell's (1978) and Engel, Blackwell, and Miniard's (1986) decision‐making model as ba...

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Bibliographic Details
Published in:Psychology & marketing 2010-02, Vol.27 (2), p.94-116
Main Authors: Darley, William K., Blankson, Charles, Luethge, Denise J.
Format: Article
Language:English
Subjects:
Consumer behavior
Decision making
Decision making models
Electronic commerce
Research methodology
Studies
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