Looking a gift horse in the mouth: Suspicion of large gift expenditures undermines gift appreciation

Prior work shows that gift recipients are surprisingly insensitive to the amount of money givers spend, even though more expensive gifts represent a greater investment by givers and impart greater value to recipients. We suggest that recipients' apparent indifference may be explained by competi...

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Bibliographic Details
Published in:Psychology & marketing 2024-06, Vol.41 (6), p.1333-1345
Main Authors: Mutluoglu, Aybike, Ashworth, Laurence, Robitaille, Nicole
Format: Article
Language:English
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