Looking a gift horse in the mouth: Suspicion of large gift expenditures undermines gift appreciation
Prior work shows that gift recipients are surprisingly insensitive to the amount of money givers spend, even though more expensive gifts represent a greater investment by givers and impart greater value to recipients. We suggest that recipients' apparent indifference may be explained by competi...
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| Published in: | Psychology & marketing 2024-06, Vol.41 (6), p.1333-1345 |
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| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Subjects: | |
| Citations: | Items that this one cites Items that cite this one |
| Online Access: | Get full text |
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