Is Virtual Reality Lonely? The VR–Isolation Stereotype and Its Impact on VR Adoption

Despite the promise that virtual reality (VR) technology would be the new media of unprecedented connectedness, our investigation reveals that non‐owners perceive VR as a medium of social isolation, which may hinder its broader acceptance. Drawing on innovation resistance theory, we empirically test...

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Bibliographic Details
Published in:Psychology & marketing 2025-04, Vol.42 (4), p.1110-1131
Main Authors: Slivkin, Nikolay, Elgaaied‐Gambier, Leila, Hamdi‐Kidar, Linda
Format: Article
Language:English
Subjects:
perceived loneliness
Perceptions
resistance to innovation
Social isolation
stereotypes
Virtual reality
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