Strategic decision‐making at platform transitions: The case of Nokia (2010–2011)

Research Summary We develop new theory on incumbent firms' strategic decision‐making and the associated emotional dynamics at platform transitions. Based on in‐depth interviews with Nokia's senior leaders about their decision to adopt the Windows platform in 2011, we suggest that highly ca...

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Bibliographic Details
Published in:Strategic management journal 2024-10, Vol.45 (10), p.2018-2062
Main Authors: Vuori, Timo O., Tushman, Michael L.
Format: Article
Language:English
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