The generosity ecosystem framework (GEF): a comprehensive approach to giving

Generosity plays a crucial role in addressing economic and social inequalities worldwide. Generosity research has garnered attention from various disciplines; however, to date, it has largely taken a piecemeal approach, focusing on either the generous individual or the recipient. Aiming to fill this...

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Bibliographic Details
Published in:International review on public and nonprofit marketing 2025-09, Vol.22 (3), p.489-515
Main Authors: Tsiotsou, Rodoula H., Seger-Guttmann, Tali
Format: Article
Language:English
Subjects:
Altruism
Business and Management
Donations
Economics
Ecosystems
Marketing
Nonprofit organizations
Original Article
Pandemics
Social psychology
Sociology
Well being
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