So you want to get involved in E-commerce

The paper examines the issues that must be considered before a firm embarks to develop a successful web business. The paper presents five types of organizational strategies for using the Internet as a marketing tool. Issues related to business-to-business (B2B) marketing and the use of Internet in i...

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Bibliographic Details
Published in:Industrial marketing management 2002-02, Vol.31 (2), p.85-94
Main Authors: Wilson, Susan G, Abel, Ivan
Format: Article
Language:English
Subjects:
B2B
Business
E-commerce
Electronic commerce
Interactive marketing
International business
Internet
Internet marketing
Market strategy
Marketing
Privacy
Trade
Web design guidelines
Websites
Citations: Items that cite this one
Online Access:Get full text
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