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Website credibility and deceiver credibility: Expanding Prominence-Interpretation Theory
Deception is a common part of everyday discourse, and while much is known about deception and traditional face-to-face communication, relatively little is known about deception and its detection when the communication is computer-mediated. A recent meta-analysis (Bond & DePaulo, 2008) showed tha...
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Published in: | Computers in human behavior 2016-01, Vol.54, p.83-93 |
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Main Authors: | , , |
Format: | Article |
Language: | English |
Subjects: | |
Citations: | Items that this one cites Items that cite this one |
Online Access: | Get full text |
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Summary: | Deception is a common part of everyday discourse, and while much is known about deception and traditional face-to-face communication, relatively little is known about deception and its detection when the communication is computer-mediated. A recent meta-analysis (Bond & DePaulo, 2008) showed that the largest determinant of deception detection success in traditional non-mediated communication was the perceived credibility of the sender. Does this conclusion also hold for computer-mediated communication and deception detection? Using Prominence-Interpretation Theory (PIT; Fogg, 2003) and Interpersonal Deception Theory (IDT; Buller & Burgoon, 1996), we investigated the relationships among media, credibility and its antecedents, and deception detection. We expanded PIT using key concepts from IDT, resulting in what we call expanded PIT (EPIT). We created a model of EPIT and derived seven propositions from it. We argue that EPIT is a useful approach to investigating deception detection in a computer-mediated communication context and that it also has potential as a more general purpose theory.
•The relationship between media and deception detection is mediated by sender credibility.•Prominence-Interpretation Theory helps explain the relationship between media and credibility.•We expand Prominence-Interpretation Theory and call it EPIT. |
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ISSN: | 0747-5632 1873-7692 |
DOI: | 10.1016/j.chb.2015.07.065 |