The effect of user experience in online games on word of mouth: A pleasure-arousal-dominance (PAD) model perspective

Online games are now a prosperous industry. Despite the popularity of online games, game developers confront the short life cycle of online games. To tackle this significant challenge, game developers utilize the power of word of mouth (WOM) to diffuse games quickly. However, what influences WOM int...

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Bibliographic Details
Published in:Computers in human behavior 2017-10, Vol.75, p.329-338
Main Authors: Huang, Minxue, Ali, Rizwan, Liao, Junyun
Format: Article
Language:English
Subjects:
Arousal
Computer & video games
Dominance
Emotions
Functional experience
Hedonic experience
Life cycle engineering
Players
Social experience
Social impact
User experience
Word of mouth advertising
Word-of-mouth
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