Between fear and trust: Investigating self-image disclosure on TikTok through cognition-affect-conation and social comparison perspectives

With the rapid growth of TikTok as a prevalent short-video platform, self-image disclosure has become a common yet complex behavior influenced by psychological and emotional factors. Drawing on the cognition-affect-conation (CAC) framework, this study investigates how privacy issues and appearance c...

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Bibliographic Details
Published in:Computers in human behavior reports 2025-12, Vol.20, p.100832, Article 100832
Main Authors: Zhu, Luhui, Omar, Bahiyah, Qi, Fei
Format: Article
Language:English
Subjects:
Appearance anxiety
Cognition-affect-conation framework
Privacy concerns
Social comparison
Social self-comparison
TikTok self-image disclosure
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