Personas and user-centered design: How can personas benefit product design processes?

This paper investigates personas, an alternative method for representing and communicating customer needs. By using a narrative, picture, and name, a persona provides product designers with a vivid representation of the design target. Numerous benefits of incorporating personas into product design a...

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Bibliographic Details
Published in:Design studies 2011-09, Vol.32 (5), p.417-430
Main Authors: Miaskiewicz, Tomasz, Kozar, Kenneth A.
Format: Article
Language:English
Subjects:
design methodology
design processes
personas
research methods
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