Competitive revenue management for fixing quota and price of hotel commodities under uncertainty

► We model an ANN based forecasting model using the past profit records of hotel commodities to categorise them into two kinds: push-up and pull-down the revenue. ► Long and short term goals are formulated using ANP and Goal Programming approaches for fixing quota and proper revenue management under...

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Bibliographic Details
Published in:International journal of hospitality management 2011-09, Vol.30 (3), p.725-734
Main Authors: Padhi, Sidhartha S., Aggarwal, Vijay
Format: Article
Language:English
Subjects:
ANN
ANP
DEMATEL
Forecasting
Fuzzy goal programming
Revenue management
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Summary:► We model an ANN based forecasting model using the past profit records of hotel commodities to categorise them into two kinds: push-up and pull-down the revenue. ► Long and short term goals are formulated using ANP and Goal Programming approaches for fixing quota and proper revenue management under uncertainty. ► Comparison is done between the price and quota of the proposed model and that of the old practised price and quota to demonstrate the superiority of the proposed approach. This article develops an artificial neural network (ANN) based forecasting model using the past profit records of hotel commodities. Based on forecasting, hotel commodities are categorised into two kinds: ones that push up the revenue, and others, which pull it down. Thereafter, long and short term goals are formulated for fixing quota and proper revenue management under uncertainty. For long term goal, analytical network process (ANP) framework is adopted to establish interrelationships among the factors using DEMATEL methodology. Risk adjusted maximum expected profit is employed for short term goal. Subsequently optimal numbers of commodities are obtained using a fuzzy goal programming approach, and favourable price of the individual commodities is determined keeping the price elasticity as one. Finally, a comparison is made between the respective revenue generated with the new quota and price from the proposed revenue maximization model, and that of the old practised price and quota. The paper demonstrates the superiority of the proposed approach. A case study of a hotel has been taken up to demonstrate the model.
ISSN:0278-4319
1873-4693
DOI:10.1016/j.ijhm.2010.12.007