Beyond taste: A multisensory evaluation framework for fine dining takeout packaging design

With the rise of at-home fine dining, packaging has become a vital medium fordelivering restaurant-quality experiences beyond physical venues. This study identifies. essential multisensory design indicators for gourmet takeout packaging through a two-. phase mixed-method approach combining expert in...

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Bibliographic Details
Published in:International journal of hospitality management 2026-04, Vol.134, p.104556, Article 104556
Main Authors: Chen, Yen-Cheng, Tsui, Pei-Ling, Lan, Bo-Kai, Chiang, Ming-Chen, Lee, Ching-Sung
Format: Article
Language:English
Subjects:
Analytic hierarchy process (AHP)
Fine dining
Hospitality branding
Multisensory experience
Packaging design
Sensory marketing
Takeout services
Citations: Items that this one cites
Online Access:Get full text
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