A strategic framework for a profitable business model in the sharing economy

There is an increasing interest in the rapid rise of the sharing economy, from both academicians and practitioners. Recent research has focused primarily on the relationship between sharing economy firms (service enablers) and customers. Moreover, service enablers have primarily allocated their reso...

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Bibliographic Details
Published in:Industrial marketing management 2018-02, Vol.69, p.147-160
Main Authors: Kumar, V., Lahiri, Avishek, Dogan, Orhan Bahadir
Format: Article
Language:English
Subjects:
Churn
Customer development
Firm performance
Multigenerational marketing
Sharing economy
Two-sided market
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