Peter Laplaca: A case study

Case study research is central to Industrial Marketing Management's (IMM) mission. Drawing on Hirsch & Levin's (1999) seminal work on the lifecycle of theoretical constructs, this article describes how sustained editorial support for theoretical exploration through case study research...

Full description

Saved in:
Bibliographic Details
Published in:Industrial marketing management 2018-02, Vol.69, p.110-115
Main Author: Beverland, Michael B.
Format: Article
Language:English
Subjects:
Case research
Exploration and exploitation
Industrial marketing
Knowledge diffusion
Theory development
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!