Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA)

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Bibliographic Details
Published in:	Industrial marketing management 2024-01, Vol.116, p.A4-A7
Main Authors:	Blankson, Charles, Enyinda, Chris I., Fadahunsi, Akinola
Format:	Article
Language:	English
Citations:	Items that this one cites
Online Access:	Get full text
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