Users’ ethical perceptions of social media research: Conceptualisation and measurement

The study examines users’ ethical perceptions of social media research focusing on the conceptualisation and development of a measure. We follow an established procedure using a mixed-method research approach to develop and validate a measure involving two studies. Five ethical dimensions are identi...

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Bibliographic Details
Published in:Journal of business research 2021-01, Vol.124, p.684-694
Main Authors: Michaelidou, Nina, Micevski, Milena, Cadogan, John W.
Format: Article
Language:English
Subjects:
Business schools
Ethics
Measure development
Measurement
Social media
Social media research
Unobtrusive research
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