Embodied cognition and social consumption: Self-regulating temperature through social products and behaviors

Extant embodied cognition research suggests that individuals can reduce a perceived lack of interpersonal warmth by substituting physical warmth, and vice versa. We suggest that this behavior is self-regulatory in nature and that this self-regulation can be accomplished via consumptive behavior. Exp...

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Bibliographic Details
Published in:Journal of consumer psychology 2014-04, Vol.24 (2), p.234-240
Main Authors: Lee, Seung Hwan (Mark), Rotman, Jeff D., Perkins, Andrew W.
Format: Article
Language:English
Subjects:
Cognition
Consumption
Deviation
Eating
Embodied cognition
Research Article
Self-regulation
Selfregulation
Social cognition
Social consumption
Social products
Temperature
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