To do or to have, now or later? The preferred consumption profiles of material and experiential purchases

Extending previous research on the hedonic benefits of spending money on doing rather than having, this paper investigates when people prefer to consume experiential and material purchases. We contend that the preferred timing of consumption tends to be more immediate for things (like clothing and g...

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Bibliographic Details
Published in:Journal of consumer psychology 2016-04, Vol.26 (2), p.169-178
Main Authors: Kumar, Amit, Gilovich, Thomas
Format: Article
Language:English
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