Exploring hidden factors behind online food shopping from Amazon reviews: A topic mining approach

Despite the popularity of online food and grocery shopping, little research has been conducted to understand the factors that influence consumers’ online food purchases. Using a topic modeling approach, our results show four interpretable factors have significant impacts on the helpfulness of custom...

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Bibliographic Details
Published in:Journal of retailing and consumer services 2018-05, Vol.42, p.161-168
Main Authors: Heng, Yan, Gao, Zhifeng, Jiang, Yuan, Chen, Xuqi
Format: Article
Language:English
Subjects:
Customer reviews
Online coffee shopping
Topic modeling
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