The role of regulatory focus in decision making of mobile app download: A study of Chinese college students

•The more consumers are promotion focused, they are likely to seek hedonic gratifications.•Hedonic gratifications sought leads to both heuristic processing and systematic processing.•Hedonic gratifications sought mediates regulatory focus and information processing.•Heuristic processing and systemat...

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Bibliographic Details
Published in:Telematics and informatics 2018-12, Vol.35 (8), p.2107-2117
Main Authors: Zhang, Chenjie, Ha, Louisa, Liu, Xiaoyan, Wang, Yinqi
Format: Article
Language:English
Subjects:
Applications programs
College students
Consumers
Data processing
Decision analysis
Decision making
Downloading
Gratifications sought
Heuristic
Information processing
Mobile applications
Mobile computing
Multimedia computer applications
Regulation
Regulatory focus
Software
Software utilities
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