The moderating role of context in the effects of choice attributes on hotel choice: A discrete choice experiment

This study used discrete choice modeling to identify the moderating role of context in the effects of cognitive, affective, and sensory attributes on hotel choice. To evaluate a hotel consumer's choice for attributes in a different choice context (leisure vs. business), a stated preference expe...

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Bibliographic Details
Published in:Tourism management 2017-12, Vol.63, p.439-451
Main Authors: Kim, Dohee, Park, Byung-Jin (Robert)
Format: Article
Language:English
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