Using an inferior decoy alternative to nudge COVID-19 vaccination

Optimizing vaccine uptake is a public health challenge that requires the implementation of effective strategies. The asymmetric dominance (or decoy) effect describes the increasing likelihood of selecting an option when a clearly inferior alternative is offered. Therefore, we aimed to test the impac...

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Bibliographic Details
Published in:Scientific reports 2025-01, Vol.15 (1), p.1672-10, Article 1672
Main Authors: Grimani, Aikaterini, Stoffel, Sandro T., von Wagner, Christian, Sniehotta, Falko F., Vlaev, Ivo
Format: Article
Language:English
Subjects:
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Adolescent
Adult
Asymmetric dominance effect
COVID-19
COVID-19 - prevention & control
COVID-19 Vaccines - administration & dosage
Decision making
Decoy effect
Dominance
England
Experiments
Female
Humanities and Social Sciences
Humans
Immunization
Intention
Male
multidisciplinary
Nudge
Public health
SARS-CoV-2 - immunology
Science
Science (multidisciplinary)
Vaccination - psychology
Vaccination hesitancy
Vaccine hesitancy
Young Adult
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